As we look ahead to 2025, Pinterest’s annual trend forecast offers an exciting glimpse into the creative forces set to shape the future of digital design, branding, and lifestyle. The “Pinterest Predicts” report highlights a mix of bold new directions and nostalgic nods to the past, offering designers, web developers, and brands a roadmap for crafting compelling, audience-focused experiences in the coming year.
Known for its impressive accuracy in trend forecasting—boasting an 80% success rate—Pinterest’s predictions promise to influence everything from web design and UX/UI to branding strategies across industries. So, let’s dive into the 2025 trends that are set to dominate the creative landscape.
Rococo Revival: Ornate Elegance in the Digital Realm
One of the most surprising trends emerging for 2025 is the Rococo-inspired aesthetic. Characterized by its lavish and ornamental design, the Rococo revival brings a touch of 18th-century opulence to the digital world. Think intricate table settings, delicate florals, and classical typography that evoke both luxury and nostalgia.
This trend is expected to resonate strongly with brands targeting high-end or event-driven audiences. With a 140% spike in searches for “rococo party,” the demand for these ornate, elegant designs is clear. For designers, this presents an opportunity to craft immersive digital experiences that transport users to a world of grandeur and refinement, blending old-world beauty with modern digital tools.
Primary Colors and Playful UI for Gen Z
In contrast to the luxurious Rococo trend, Pinterest also predicts a surge in the use of bold, youthful primary colors for web and app design. This trend speaks to the vibrant, energetic preferences of Gen Z users who are drawn to approachable, fun, and visually engaging platforms. Designers can expect to see vivid primary colors—reds, blues, and yellows—paired with hand-drawn elements, abstract shapes, and murals populating landing pages and digital marketing assets.
The primary color trend is all about infusing digital spaces with energy and playfulness, making it ideal for brands aiming to connect with younger, more creative audiences. By incorporating these bold, eye-catching elements into UI design, companies can create more engaging, memorable experiences for their users.
Terra Futura: Sustainability Meets Web Design
Sustainability continues to be a driving force in design, with the “Terra Futura” aesthetic leading the charge in 2025. This trend emphasizes earthy tones, natural textures, and eco-friendly motifs, creating digital environments that reflect a brand’s commitment to environmental values. Minimalistic layouts paired with plant-inspired patterns and interactive garden visuals are expected to elevate brand messaging that resonates with sustainability-conscious consumers.
The trend comes at a time when searches for “self-sufficient garden” have spiked by 115%, reflecting a growing desire for eco-conscious living. Designers can embrace this trend by incorporating nature-inspired elements into their digital designs—whether through organic color palettes, earthy textures, or even virtual plant installations. The key here is to align a brand’s visual identity with the values of environmental responsibility, creating a lasting impression of both beauty and consciousness.
Cherry Coded: The Bold Power of Red in Branding
In the realm of fashion and beauty, deep, rich red tones are making waves. Pinterest predicts a significant shift toward “cherry-coded” branding—an approach that taps into the passionate, energetic power of deep red hues. This color is set to dominate visual identities, particularly for brands looking to convey boldness, confidence, and vibrancy.
Designers can experiment with gradients, overlays, and cherry-inspired color schemes in hero images, logos, and call-to-action buttons. With a 325% increase in searches for “cherry vibe,” it’s clear that this color will be a powerful force in the year ahead, offering a visually striking way to capture attention and evoke strong emotional responses from users.
Castlecore and Moto Boho: Fantasy and Edge in Visual Storytelling
For designers who love a bit of escapism in their work, the medieval-inspired “castlecore” aesthetic offers a thrilling opportunity to create fantasy-driven digital experiences. With a 45% increase in searches for “castle house plans,” it’s evident that audiences are craving an immersive, gothic, and regal vibe. Designers can incorporate stone textures, gothic typefaces, and fantasy motifs to craft websites or storytelling platforms that transport users to another time.
On the other side of the spectrum, “moto boho” brings a rugged, bohemian twist to visual storytelling. This trend combines the edginess of motorcycling culture with the free-spirited vibe of boho style, creating a unique visual identity for lifestyle and fashion brands. Expect to see leather textures, fringed animations, and rugged layouts popping up in product photography and branding.
Aura-Inspired UX/UI: Color That Speaks to the Soul
The “aura beauty” trend takes a more introspective approach, using color to reflect mood and individuality. Designers are expected to use vibrant, mood-driven color schemes, dynamic gradients, and interactive web elements to create personalized, deeply engaging user experiences. This trend is particularly suited for e-commerce platforms and personal branding sites, where fostering an emotional connection with users is paramount.
By focusing on how color can influence emotion, designers can craft a more immersive, tailored experience that resonates with users on a personal level. Whether through interactive interfaces or personalized color palettes, this trend offers a way to make every user feel like the design speaks directly to them.
Sea Witchery: Mysterious Oceanic Themes in Digital Branding
Rounding out Pinterest’s 2025 forecast is the allure of “sea witchery” in digital branding. This trend draws inspiration from mysterious, oceanic themes, featuring flowing animations, dark-mode designs, and mermaid-inspired color palettes. It’s all about creating an enigmatic, immersive experience that captivates users and invites them to explore the unknown.
For designers, this means embracing deep blues, iridescent textures, and mythical imagery to craft a digital presence that feels as captivating as it is mysterious. Whether for beauty brands, entertainment sites, or immersive digital experiences, “sea witchery” offers endless potential for creative exploration.
How to Apply These Trends
For designers eager to stay ahead of the curve, these emerging trends offer plenty of opportunities for innovation:
- Incorporate Nostalgia: Explore historical aesthetics like Rococo and medieval elements to create emotional, evocative experiences.
- Play with Bold Colors: Integrate primary colors or mood-driven palettes to engage users, particularly younger audiences.
- Embrace Sustainability: Use eco-friendly motifs, minimalistic designs, and natural textures to align with socially conscious brands.
- Experiment with Immersion: Tap into trends like “Sea Witchery” and “Castlecore” to create immersive, otherworldly experiences.
As Pinterest’s 2025 design trends continue to unfold, designers who embrace these forward-thinking aesthetics will be well-positioned to lead the way in shaping the future of digital experiences. Whether through bold visuals, sustainable design, or immersive storytelling, the creative possibilities for 2025 are boundless.
